Template
Technical SEO Audit Template
A 47-point spreadsheet covering crawlability, Core Web Vitals, structured data, and indexation — with severity scoring built in.
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Templates, checklists, and tools that our team uses every day — open sourced for the B2B marketing community.
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Template
Content Brief Framework
The brief structure we use for every article we produce. Includes SERP analysis prompts, entity extraction, and heading hierarchy guidance.
Download free Checklist
PPC Account Structure Checklist
Before launching any Google Ads campaign, run through these 34 structural checks to avoid the most expensive beginner mistakes.
Download free Guide
Email Deliverability Audit Guide
Step-by-step walkthrough of authenticating your sending domain, checking blacklist status, and diagnosing spam filter triggers.
Read guide Template
GA4 E-commerce Tracking Spec
A complete Google Tag Manager container and data layer specification for GA4 e-commerce tracking. Import and configure in under an hour.
Download free Template
Local SEO Multi-Location Tracker
Track rankings, GBP health, citation consistency, and review velocity across unlimited locations. Built in Google Sheets.
Download freeTemplates
Plug-and-play spreadsheets and docs you can copy to your Drive.
Template
Technical SEO Audit Template
A 47-point spreadsheet covering crawlability, Core Web Vitals, structured data, and indexation — with severity scoring built in.
Download free Template
Content Brief Framework
The brief structure we use for every article we produce. Includes SERP analysis prompts, entity extraction, and heading hierarchy guidance.
Download free Template
GA4 E-commerce Tracking Spec
A complete Google Tag Manager container and data layer specification for GA4 e-commerce tracking. Import and configure in under an hour.
Download free Template
Local SEO Multi-Location Tracker
Track rankings, GBP health, citation consistency, and review velocity across unlimited locations. Built in Google Sheets.
Download freeChecklists
Step-by-step frameworks you can run before any major campaign launch.
Checklist
PPC Account Structure Checklist
Before launching any Google Ads campaign, run through these 34 structural checks to avoid the most expensive beginner mistakes.
Download freeGuides
Long-form implementation guides with worked examples.
Guide
Email Deliverability Audit Guide
Step-by-step walkthrough of authenticating your sending domain, checking blacklist status, and diagnosing spam filter triggers.
Read guideGTM Gods Podcast
Interviews with the practitioners behind the highest-performing GTM programs in the world. One tactical insight per episode.
How We 3×'d Organic Traffic in 8 Months
Sarah Chen · VP Growth · Shopify
The exact content cadence and internal linking system that compounded organic growth without increasing headcount.
Listen now →Rebuilding Paid Acquisition from Scratch
Marcus Webb · CMO · Rippling
Why they paused all PPC spend for 6 weeks — and what the rebuild revealed about unit economics and channel fit.
Listen now →Local SEO at 100M+ Page Scale
Priya Nair · Head of SEO · Zillow
Automating local content and GBP signals across millions of listings without triggering quality penalties.
Listen now →Marketing in a Compliance-Heavy Industry
James Okafor · Growth Lead · Oscar Health
Building aggressive growth programs within strict regulatory constraints — the frameworks that made it possible.
Listen now →The Psychology Behind Our Checkout Redesign
Elena Vasquez · CRO Director · Klarna
The behavioral triggers that reduced cart abandonment by 28% — and why most CRO teams are optimizing the wrong step.
Listen now →Building Loyalty in the Post-OTA World
Tom Ashford · Dir. Marketing · Marriott
How direct booking campaigns outperformed OTA traffic 4× — and the email program that kept guests from going back.
Listen now →Demand Gen in B2B Logistics: What Actually Moves Deals
Raj Kapoor · CMO · Flexport
Why content marketing outperformed events and paid for enterprise pipeline — with the attribution data to prove it.
Listen now →