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Channel Hub · Social Media
Social Media
"Intelligent. Connected. Always in motion."
Social media rewards the curious and connected. Like dolphins, the best social strategies navigate complex waters with intelligence, adaptability, and a genuine instinct for community.
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Frequently asked questions
Social Media is one of the highest-ROI channels for B2B marketing when executed with the right frameworks. It provides compounding returns, measurable attribution, and direct impact on pipeline velocity.
Timelines vary by tactic and competitive landscape. Most programs see meaningful signal within 60–90 days, but sustainable compounding results typically emerge at the 6-month mark.
Optimising for vanity metrics rather than pipeline contribution. Every Social Media initiative should be tied back to revenue impact — otherwise you're building a busy function, not a growth lever.
Start with first-touch and last-touch attribution models, then build toward a linear or time-decay model as your data matures. The key is consistent tagging and a single source of truth for conversion data.