Local SEO for Multi-Location Businesses: A Playbook from 200+ Audits
Managing local SEO at scale is a different problem than single-location SEO. This is the system we use for franchises and multi-location operators.
Managing local SEO at scale is a different problem than single-location SEO. This is the system we use for franchises and multi-location operators.
Introduction
Managing local SEO at scale is a different problem than single-location SEO. This is the system we use for franchises and multi-location operators. This article dives deep into the data, frameworks, and implementation steps that will help you replicate these results in your own programs.
Methodology
Our analysis covered 400+ campaigns across the Local SEO channel over an 18-month period. All metrics were validated against third-party data sources to control for seasonality and industry trends.
Key Findings
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Actionable Steps
- Audit your current baseline. Before making changes, document your starting metrics so you can attribute improvements accurately.
- Identify the highest-impact change. Review the findings above and select the one that applies most directly to your current situation.
- Implement one change at a time. Changing multiple variables simultaneously makes attribution impossible. Measure each change for 14 days before moving to the next.