Template
Technical SEO Audit Template
A 47-point spreadsheet covering crawlability, Core Web Vitals, structured data, and indexation — with severity scoring built in.
Download free
Industry Hub · Logistics
Logistics Marketing
"B2B demand gen that moves freight and closes deals."
Logistics marketing operates in long B2B sales cycles, complex buying committees, and a market where trust is earned through operational excellence, not brand awareness. Content and reputation are the only sustainable differentiation.
15
Guides
8
Channels covered
12
Practitioners
Browse by Topic
Explore Logistics marketing by topic
Latest Guides
Logistics guides coming soon
Industry-specific guides for Logistics are coming soon.
Browse our channel guides in the meantime — the frameworks apply across verticals.
Browse all articles →Free Resources
Templates and tools for Logistics
Template
Content Brief Framework
The brief structure we use for every article we produce. Includes SERP analysis prompts, entity extraction, and heading hierarchy guidance.
Download free Checklist
PPC Account Structure Checklist
Before launching any Google Ads campaign, run through these 34 structural checks to avoid the most expensive beginner mistakes.
Download freeFAQ
Frequently asked questions
Logistics marketing operates in long B2B sales cycles, complex buying committees, and a market where trust is earned through operational excellence, not brand awareness. Content and reputation are the only sustainable differentiation.
The right channel mix depends on your ICP's buying journey. Logistics businesses typically see the highest ROI from a combination of organic search, targeted paid, and content-driven nurture programs.
Start by aligning on which pipeline metrics matter most for your business model. Logistics typically focuses on CAC, LTV, and payback period as the north-star metrics for marketing investment decisions.
Industry benchmarks for Logistics range from 8–15% of revenue for growth-stage companies and 5–10% for mature businesses. The right number depends on your growth targets and competitive position.